Video Archive – The Conference by Media Evolution theconference@mediaevolution.se https://videos.theconference.se Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Video Archive – The Conference by Media Evolution Videos generated by Media Evolution Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se media, music, games, publishing, future, social, tv, film, 334841 episodic no https://videos.theconference.se/files/rv0.0/sitelogo.gif https://videos.theconference.se http://videos.theconference.se/matt-candy-successful-approaches <p><span><p><i>The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.&nbsp;</i> <br><br>Matt Candy presents the numerous opportunities that generative artificial intelligence (Gen AI) offers, and provides insight into IBM’s human-centred approach to leveraging new technologies in their business.</p><p>Gen AI has an immense potential to grow GDP when used in smart and efficient ways. By learning how to integrate AI in all sorts of daily tasks, organisations can improve their business and, among other things, provide better customer experiences. How enterprises adopt and execute will define whether they unlock the larger scale of AI, according to Candy.&nbsp;</p><p>He emphasises the need for a human-centred approach, which is the fundament of IBM’s model for integrating Gen AI in their own organisation. This means using people’s actual tasks as the starting point for where to add value with Gen AI, as well as letting technology shape how we recruit in terms of desired skill sets.&nbsp;</p><p>According to Candy, people are only able to use Gen AI successfully when becoming an AI creator rather than a user. He provides us with what he considers to be the equation for Gen AI success in his talk.</p><div><br></div></span></p><p><a href="http://videos.theconference.se/matt-candy-successful-approaches"><img src="http://videos.theconference.se/64968580/104005414/651e97f3843b6c9ce79789397f251b03/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://videos.theconference.se/photo/104005414 Tue, 03 Sep 2024 09:26:05 GMT Matt Candy – Successful approaches with Generative AI The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it. Matt Candy presents the numerous opportunities that generative artificial intelligence (Gen AI) offers, and provides insight into IBM’s human-centred approach to leveraging new technologies in their business.Gen AI has an immense potential to grow GDP when used in smart and efficient ways. By learning how to integrate AI in all sorts of daily tasks, organisations can improve their business and, among other things, provide better customer experiences. How enterprises adopt and execute will define whether they unlock the larger scale of AI, according to Candy.He emphasises the need for a human-centred approach, which is the fundament of IBM’s model for integrating Gen AI in their own organisation. This means using people’s actual tasks as the starting point for where to add value with Gen AI, as well as letting technology shape how we recruit in terms of desired skill sets.According to Candy, people are only able to use Gen AI successfully when becoming an AI creator rather than a user. He provides us with what he considers to be the equation for Gen AI success in his talk. The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it. Matt Candy presents the numerous opportunities that generative artificial... Video Archive – The Conference by Media Evolution 42:55 <p><span><p><i>The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.&nbsp;</i> <br><br>Matt Candy presents the numerous opportunities that generative artificial intelligence (Gen AI) offers, and provides insight into IBM’s human-centred approach to leveraging new technologies in their business.</p><p>Gen AI has an immense potential to grow GDP when used in smart and efficient ways. By learning how to integrate AI in all sorts of daily tasks, organisations can improve their business and, among other things, provide better customer experiences. How enterprises adopt and execute will define whether they unlock the larger scale of AI, according to Candy.&nbsp;</p><p>He emphasises the need for a human-centred approach, which is the fundament of IBM’s model for integrating Gen AI in their own organisation. This means using people’s actual tasks as the starting point for where to add value with Gen AI, as well as letting technology shape how we recruit in terms of desired skill sets.&nbsp;</p><p>According to Candy, people are only able to use Gen AI successfully when becoming an AI creator rather than a user. He provides us with what he considers to be the equation for Gen AI success in his talk.</p><div><br></div></span></p><p><a href="http://videos.theconference.se/matt-candy-successful-approaches"><img src="http://videos.theconference.se/64968580/104005414/651e97f3843b6c9ce79789397f251b03/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> 2024 ai ai in services getting grounded http://videos.theconference.se/mary-wallace-the-ai-enhanced <p><span><i>The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.&nbsp;</i><br></span><span><p>Artificial intelligence provides us with new ways to communicate through products. In her talk, Mary Wallace portrays how AI can be used to improve consumers’ retail experiences within various industries, such as the beverage and fashion industry. For example AI can be implemented to bring life to inanimate objects like clothes, drinks and beds.&nbsp;</p><p>For brands, integrating AI into products serves as a gateway to other services. By collecting and analysing consumer data, brands can get to know their consumers on a deeper level. This allows brands to further personalise the consumer experience through their products. Thereby adding value to consumers as well as allowing brands to stay in the forefront of AI development, and differentiate themselves on the market. Consequently, Wallace states that “the product is no longer a product”.</p><div><br></div></span></p><p><a href="http://videos.theconference.se/mary-wallace-the-ai-enhanced"><img src="http://videos.theconference.se/64968560/104005446/39ef7c3c2bcad27deb51e8834c022c9e/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://videos.theconference.se/photo/104005446 Tue, 03 Sep 2024 09:26:05 GMT Mary Wallace – The AI-Enhanced Consumer The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.Artificial intelligence provides us with new ways to communicate through products. In her talk, Mary Wallace portrays how AI can be used to improve consumers’ retail experiences within various industries, such as the beverage and fashion industry. For example AI can be implemented to bring life to inanimate objects like clothes, drinks and beds.For brands, integrating AI into products serves as a gateway to other services. By collecting and analysing consumer data, brands can get to know their consumers on a deeper level. This allows brands to further personalise the consumer experience through their products. Thereby adding value to consumers as well as allowing brands to stay in the forefront of AI development, and differentiate themselves on the market. Consequently, Wallace states that “the product is no longer a product”. The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.Artificial intelligence provides us with new ways to communicate through... Video Archive – The Conference by Media Evolution 31:01 <p><span><i>The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.&nbsp;</i><br></span><span><p>Artificial intelligence provides us with new ways to communicate through products. In her talk, Mary Wallace portrays how AI can be used to improve consumers’ retail experiences within various industries, such as the beverage and fashion industry. For example AI can be implemented to bring life to inanimate objects like clothes, drinks and beds.&nbsp;</p><p>For brands, integrating AI into products serves as a gateway to other services. By collecting and analysing consumer data, brands can get to know their consumers on a deeper level. This allows brands to further personalise the consumer experience through their products. Thereby adding value to consumers as well as allowing brands to stay in the forefront of AI development, and differentiate themselves on the market. Consequently, Wallace states that “the product is no longer a product”.</p><div><br></div></span></p><p><a href="http://videos.theconference.se/mary-wallace-the-ai-enhanced"><img src="http://videos.theconference.se/64968560/104005446/39ef7c3c2bcad27deb51e8834c022c9e/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> 2024 ai ai in services getting grounded